An entrepreneur and writer for over 30 years, Gary McAvoy's most recent book, Harvest for Hope: A Guide to Mindful Eating, was co-authored with noted environmentalist Dr. Jane Goodall. He is currently working on a book surrounding the discovery of new investigative details pertaining to the 1959 Clutter murder case, made famous by Truman Capote in his masterwork In Cold Blood.
In 2000 Gary conceived a pioneering guide to the methods, strategies, and tactics for starting, building and maintaining successful technology companies, down to the most finite details such as personnel interview techniques and financial reporting methods. The result—Cracking the New Economy: Business Tools for the Entrepreneur (WSA, 2000)—featured the contributions of over 70 subject matter experts throughout the tech industry, and was published by the Washington Software Alliance, one of the country's foremost technology trade associations.
Gary is founder and chief executive sherpa of GetToTheTop, a Seattle-based technology firm specializing in Web search engine positioning, site optimization, marketing strategies and analytics. A veteran of the computer hardware and software industry, he is former Vice Chairman of the Washington Software Alliance.
Fulfilling his lifelong passion of researching and collecting historical manuscripts, Gary is also founder of Vintage Memorabilia, a global purveyor of distinctive autograph material, rare books, letters, photographs, and other ephemera of historical or cultural significance.
He holds memberships in The Manuscript Society, the Authors Guild, PEN America, and the Médecins Sans Frontières/Doctors Without Borders Legacy Society.
Harvest for Hope: A Guide to Mindful Eating
By Jane Goodall with Gary McAvoy
Warner Books, 2005
For anyone who's ever wanted to know how to take a stand for a more sustainable world, renowned scientist and bestselling author Jane Goodall delivers an eye-opening call to arms that explores the social and personal significance of what we eat.
In Harvest for Hope, Goodall presents an empowering and far-reaching vision for social and environmental transformation through the way we produce and consume food. With practical, user-friendly chapters—such as "Doing Our Part: Help Farm Animals Live Better Lives," "An Organic Wave Worldwide," and "Eat Local, Eat Seasonal"—and a comprehensive resource guide, readers will discover the dangers behind many of today's foods, along with the extraordinary individual and worldwide benefits of eating mindfully. Harvest for Hope uncovers the choices that support the greater good and will preserve our own health and that of future generations.
Cracking the New Economy: Business Tools for the Entrepreneur
Edited by Gary McAvoy (WSA, 2000)
Cracking the New E-conomy is a book for software entrepreneurs, whether your company is Starting Up, Expanding, or reaching Maturity; it's an incredibly useful book to guide you into twenty-first-century business. You know your specialty, but here you'll find help for succeeding in manufacturing and marketing that specialty.
Advice from some of technology's most knowledgeable marketing, financial, legal, human resources, and sales people for entrepreneurs-- not only in software but in high tech as well, seeking basic business information at all stages of a company from the start-up to the mature company.
Cracking the New E-conomy is a remarkable resource whether you're looking to be the next IPO phenomenon or are simply retooling your company after years in business.
Harvest for Hope: A Guide to Mindful Eating
"If you want to be newly awakened to the joy of eating, to the miracle of food, and to the power each of us has by the way we live our lives, do yourself a favor. Get a copy of Harvest for Hope. I promise you: your life will change in countless ways, all of them for the better...One of those rare truly great books that can change the world."
"In Harvest for Hope, Jane Goodall convinces us that we should have a new relationship with food, one that is inspiring and delicious, at the same time a preservation of tradition and an act of conservation."
"I love this book! Jane Goodall's generous, playful spirit imbues every fascinating age. Harvest for Hope is full of mind-expanding observations. . . a personal, tender wake-up call telling us that we can reclaim the wisdom of our bodies."
"That Jane Goodall feels called to bring her life as a zoologist in Africa to bare on the state of food in the world, shows that regardless of what we've done in our lives, what we choose to eat matters. And how. Thankfully, Harvest for Hope points to the actions we can take to correct the imbalances. But it starts where it must, by making us conscious beings, for ultimately, environmental transformation can't exist outside of personal transformation. If you haven't thought much about the food you eat and the choices you make (and even if you have), this is an important book to read!"
Deborah Madison, author of Vegetarian Cooking for Everyone
and Local Flabors: Cooking and Eating from America's Marmers' Markets
"A lucid, anecdote-filled introduction to the world of food, revealing how our food production affects us and how our choices affect the environment. . . Consider this book the shopping list for you and your children's future."
Paul Hawken, author of The Ecology of Commerce
"Thrice a day you get the chance to change the planet. You can change it in significant ways, if you follow just some of this book's wise advice."
Bill McKibben, author of Wandering Home: A Long Walk Across America's Most Hopeful Landscape
"Persuasive...jargon-free and anecdote-rich approach makes it a useful primer for grassroots activists."
Cracking the New Economy
Cracking the New E-conomy was selected by the National Commission on Entrepreneurship in their Top 10 "must-read" selections for Spring 2001.
"Cracking the New E-conomy is a handy handbook for software entrepreneurs: comprehensive in coverage and pithy in its content."
Randall E. Stross, Author of Planet Google
"Start-up stage entrepreneurs or software engineers jumping into today's high-velocity business climate can spend thousands of dollars for consultants and advisors in law, marketing, sales, and global commerce. Tapping into the voices of experience is an alternative."
Stuart Glascock, CMP's Tech Web
"...Cracking the New E-conomy is a nuts-and-bolts guide to launching a business, from forming a corporation to picking an exit strategy. Written by 68 experts and edited by Gary McAvoy, the book is divided into four sections, starting with a look at the nature of work today in an Internet economy. The remaining sections focus on the needs of startups, expanding companies and mature companies. Chapters cover accounting practices and how to hire and retain good staff."Within these covers you will hear the voices of experience: in law, marketing, finance, sales, intelligence and global commerce," McAvoy said. "Take heed—and succeed."
Jeanne Lang Jones, dbusiness.com
Seattle Times - March 8, 2000
WSA guide full of tips for start-ups
by Monica Soto
When the Washington Software Alliance (WSA) put out the book "Beyond Code" in 1995, it intended to give entrepreneurs basic tools to start a software company. Doesn't seem that long ago, but the guide-to-all-things-new contained no mention of the Internet.
"By 1997, when the Web was pretty much into a good early swing, we realized the whole thing had changed," said Gary McAvoy, a former board member for WSA, the Seattle-based advocacy organization.
McAvoy in late 1998 began assembling a group of experts to write a second book, this one centered on the explosion of high-tech companies in the state. The culmination of their efforts: "Cracking the New E-conomy: Business Tools for the Entrepreneur," edited by McAvoy (Washington Software Alliance, $75).
The college-like text covers everything from software costs and international distribution to backing out of a deal and creating a fiscal-year forecast. It also contains sidebars from chief executives in the industry.
Ron Kornfeld, founder of Harmonetrix, a Seattle-based business incubator, wrote a section on creating a business plan.
"The biggest challenge, really, with going from an idea to a real company is eliminating delay, is not having false starts," said Kornfeld, whose former company, Normandy Partners, worked with Internet start-ups. "When you get it right the first time, you do things inherently quicker."
Bill Baxter, president of Bellevue-based Bsquare and a contributor to the book, said it also has pragmatic advice for those who have never run a company before. "I have an engineering background, not a business background," he said. "All of the things relating to business - accounting for the company, human relations, partnering, legal matters - those sorts of things didn't come naturally."
Among the book's points:
Negotiate a buyout clause upfront that specifies your right to terminate a lease, plus time frames and termination costs. A right of refusal on adjacent space will allow a business to take an existing tenant's space once they leave - a way to expand without relocating.
The Washington State Industrial Safety and Health Act requires a company to have at least one employee present, at all times, who is first-aid certified. If a business has 11 or more employees, it must designate a safety committee.
For office space, Microsoft sets the standard for software companies in this category, according to the book, providing their programmers with private offices. But other software companies are beginning to favor the "team concept," with open cubicle workstations that promote communication and productivity.
The upside to selling the team concept?
It costs 30 to 50 percent less. Briefly: A new CB Richard Ellis study found that the Eastside real-estate cycle may be slowing. In 1999, the company's Real Estate Demand Index -- a summary of the average asking lease rates for Class A, B and C office properties, multiplied by occupancy levels -- declined four points from 1,408 to 1,404.
Although vacancies remained tight in the fourth quarter at 3.93 percent, with 1.4 million square feet absorbed, the study said the Eastside's slower growth is a reflection of the overall regional economy. With 3.8 million square feet of office space under construction, expect a slight rise in vacancies next quarter, the study said.
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