Bill Gates loved few things more than his annual
pilgrimage to a computer industry conference called Agenda. Each fall,
more than four hundred of the industry's brightest stars, its moguls and
its junior moguls and its moguls in waiting, descended upon the Phoenician
Resort in Scottsdale, Arizona, for a weekend of golf, tennis, and two days
of speeches and hobnobbing. Every week, or so it seems, brings another
computer conference, each sounding vaguely like Internet Interconnectivity
NetWorld Expo, but among the industry's digerati, only two annual
conclaves matter: Esther Dyson's PC Forum, held each spring, and Stewart
Alsop's Agenda, held each fall. There are those who will tell you that of
the two, Alsop's is the one-in part because Gates stopped going to PC
Forum around five years ago.
The Agenda crowd includes some of Wall Street's
brightest stars, Silicon Valley's most heavily endowed venture
capitalists, and the size 12 triple-E business reporters from whom a
laudatory word in print can help launch a company. For the head of a young
start-up, a moment in the limelight at Agenda is the computer world's
equivalent of a young comic winning a guest appearance on Letterman; for
the established CEO, an invite to address the royal court is an honor and
a business opportunity but mainly a sign that he or she has arrived.
In eleven years, Gates has missed Agenda only once (he
had a previous engagement with the premier of China). Agenda is a place
where Gates can just be. He once flew to Davos, Switzerland, to deliver a
speech at the World Economic Forum, anticipating having time to listen to
some of the confab's more compelling speakers, but so great is the World's
Richest Man's celebrity that he found he was forced to keep to his room.
Away from Microsoft's campus in Redmond, Washington, Agenda is one of the
few places in the world where, as one fellow Microsoft executive put it,
"Bill can have a goddamned cup of coffee and schmooze." During
the breaks and the cocktail hour, Gates can be found engaged in
impenetrably technical conversations, arguing TCP-IP stacks and the
nuances of e-mail protocols. He stands twisted like a corkscrew, one arm
wrapped around his midsection as if reaching for an itch on his back he
can't quite scratch, the other arm flying spastically into the air, head
tilted to one side, mouth working. Meanwhile, the other sovereigns stare
wide-eyed, forgetting for the moment that they are not where they usually
like to be, in the center of things. For many it might be excruciatingly
dull, two days of speeches and chitchat bloated with talk of JITs, GIFs,
and distributed computing inside the enterprise. For Gates, though, Agenda
is nerd heaven.
The Phoenician, home to Agenda since 1994, tries
fiercely to convey rustic charm, but everything about it drips money. The
industry's titans dress casually in short-sleeved plaid shirts and baggy
khakis, but their environs expose them as royals slumming at the summer
castle. A sprawling Caesar's Palace-like monument of excess, the
Phoenician was financed by Charles Keating Jr., the infamous
savings-and-loan felon. Set against the desert scrub of Camelback
Mountain, the resort offers nine swimming pools (one inlaid with
mother-of-pearl tiles), a dozen tennis courts (including a Wimbledon-style
grass court), and its own private championship-caliber twenty-seven-hole
golf course. Crystal chandeliers in each room. Italian linens on the beds.
Italian marble in every bathroom. Rooms start at $400 a night. Agenda
itself costs $3,500 a head, room and airfare not included, yet every year
Alsop fights off a small herd of junior VPs pleading for the right to drop
five grand so that maybe by chance they'll step on an elevator carrying
Andy Grove, the chairman of Intel, or grab sixty seconds with Bill Gates
in the Thirsty Camel Bar. Alsop has heard it all: "I'll lose my
job." "The VCs [the venture capitalists who own a big chunk of
the company] have my balls in a vice." "This one break, and
we're the next Netscape." Alsop, normally a sweet-natured man with a
Fred Flintstone build and a small bush of curly brown hair, fends them off
as heartlessly as a bouncer working the rope at the hippest
South-of-Market club in San Francisco.
Michael Dell, founder and CEO of Dell Computer, is an
Agenda regular. In the fall of 1997, Dell was worth $5 billion-a mere
eighth of Gates's $40 billion holdings. Larry Ellison, CEO of Oracle, was
then worth $12 billion. Intel's Andy Grove made headlines because his
compensation package in 1996, including the stock options he was granted,
topped $100 million-big money, but less than a month's interest if Bill
Gates were simply to invest his $40 billion net worth in a money market
account. One year Alsop polled his audience: Would you continue to come if
Gates stopped showing up? Nearly four in ten answered no, they would not.
On the grounds of the Phoenician, Gates typically saunters with his hands
in his pockets and his feet slightly splayed, a blandly satisfied
expression on his face, emanating the casual ease that one sees only on
the faces of the rich. So relaxed does he appear that it can sometimes
seem as if he's sitting while he's walking.
A few years back, Scott McNealy, cofounder and CEO of
the soaringly successful Sun Microsystems, opened a talk by joking that
while he was honored to be addressing the audience at Agenda, his true
desire was an invite to participate in one of Alsop's fireside chats.
"Please, please, oh please," the industry's class clown cajoled
Alsop, to the delight of the audience. The shtick was funny, especially
when delivered by an undisputedly successful man then worth more than $100
million, but like most jokes it had an edge of truth to it. Every CEO in
the audience, young or old, visualizes himself or herself sitting on stage
matching wits with Alsop while a packed ballroom listens and watches with
hushed attention. Maybe twenty people speak at Agenda each year, but only
two or three luminaries are granted the ultimate prize: an invite to fill
the oversized wicker throne that serves as the fireside set piece. Andy
Grove has been so blessed, as have Larry Ellison, Michael Dell, and
eventually Scott McNealy. But each of these figures has been granted a
fireside on the conference's first day. The session that closes the formal
portion of Agenda each year, day two's fireside, is reserved for Gates.
His fellow moguls may look at Gates as a vulture, a
snake, or worse, yet there's no disputing his primacy. Nothing at Agenda
is as fascinating as watching the other generals around Gates. The guy who
was crying into his Tanqueray the night before, chewing your ear off about
what that bastard Gates had done now, clucks about him like a society
matron picking up the fallen hairs of the European princess gracing her
party. Agenda is Alsop's baby, but Gates is the show's main draw; he is
lord of the manor, Louis XIV at Versailles. All of which makes the series
of events that unspooled so publicly in the fall of 1997 at Agenda 98, one
week before Gates's forty-second birthday, all the more deliciously cruel.
Alsop had offered his introductory remarks and the first set of industry
mavens had already held forth when the group took its morning break on the
conference's first day. Big screens in the ballrooms and televisions set
up in the hallway blinked on, and onto the screen popped Attorney General
Janet Reno, standing behind a lectern at a Washington, D.C., press
conference. She was talking about Microsoft.
Some people figured it was one of Stewart's little
jokes: dusting off an old tape from 1993 or 1994, when the Justice
Department accused Gates and Microsoft of violating this country's
antitrust laws-a humorous exclamation point to the debate that had just
ended. But then recognition struck: it was happening again. Two years
before, also during the first break on Agenda's first day, the conferees
had gathered around television monitors to watch a Los Angeles jury
declare O. J. Simpson not guilty. Now, in the fall of 1997, people again
stood with mouths agape. Flanked by a row of officials, her hair looking
frightfully like Gates's before his mid-1990s makeover, Reno stood
awkwardly at the podium, eyes magnified behind oversized glasses, dressed
in a nubby red-and-blue-plaid jacket, and a plain dark skirt. She spoke in
dry, bureaucratic tones stripped of anything remotely approaching
excitement or righteousness. She matter-of-factly accused Microsoft of
violating the consent decree it had signed with the U.S. government in
1994. Because of that, she said, Microsoft would have to pay. She
announced that she was asking the court to impose a million-dollar-a-day
fine until Microsoft was back in compliance with the decree-the largest
civil fine in Justice Department history. Upon hearing the
million-dollar-a-day threat, the halls buzzed with wonder.
In the computer industry, it's an article of faith that
the government's lawyers are woefully in over their heads regarding all
things relating to computers. So it's probably reading things into the
timing of Reno's announcement to say that it was the government's clever
way of giving the knife a nasty little twist. But whatever the cause, the
timing was humiliating. It was as if federal marshals had marched into a
party to slap a pair of cuffs on the guest of honor and then paraded him
out for all to see.
Four hundred sets of eyes searched for Gates, but he was
nowhere to be found. He was off in another room, idly picking at a bowl of
nuts, patiently sitting through an interview with a reporter from
Newsweek. Newsweek had a terrific scoop-except that its reporter was
behind a closed door, unaware of all that was transpiring. For the
remainder of the day, the dozen reporters attending Agenda circled around
him like buzzards, but for the moment Gates was talking to no one outside
the Microsoft family.
Sun's Scott McNealy was the fireside speaker that
afternoon. The timing could not have been better. Over the years, a long
list of Microsoft rivals has tried to slay the dragon. In the 1980s, the
brave knights included Jim Manzi of Lotus and Philippe Kahn of Borland. In
the early 1990s, it was Ray Noorda of Novell; then, when Noorda was
torched, Oracle's Larry Ellison took up the lance. That was in 1995.
Ellison has not given up the fight, but lately McNealy has proven himself
far braver.
Kahn had an acid tongue, Manzi a street-tough
fearlessness. Noorda was righteous in the style of a religious fanatic,
Ellison glib and droll. A year earlier, Ellison had shown up at Agenda,
overdressed in a buttery double-breasted Savile Row suit-and so late that
Alsop had had to send a supplicant to fetch him from the can. When finally
Ellison had taken the stage, Alsop had good-naturedly teased him about the
MiG-29 he was trying to buy from the Russian government. Ellison had
brought down the house when he confessed his true aim: he needed a
fighting machine so he could fly fast and low over Lake Washington, to rid
himself once and for all of his nettlesome rival from Redmond. Heads
turned to see a stone-faced Gates surrounded by frowning courtesans.
McNealy is funny and clever, sarcastic and juvenile, and
no McNealy speech is complete without a varied offering of Gates zingers.
"To warm up and get it out of the way, I thought I'd do my Microsoft
bashing right up front," he began a keynote address before six
thousand computer developers gathered in San Francisco's Moscone Center in
1996-and once he had settled on that formula, it was as if he had no use
for any other. So it went in speech after speech. There were the
garden-variety Evil Empire, Gates-Is-Darth-Vader jokes, and of course
cracks about the vastness of Gates's wealth ("Can you imagine being
so rich you overdraw your account by four hundred million dollars-and
don't even notice?"). Two weeks before Agenda, though, it wasn't
McNealy's latest line that the Agenda types were buzzing about, but the
breach-of-contract suit Sun had slapped on Microsoft. Even before Reno
tossed her stink bomb into the party, the crowd was rubbing its hands in
anticipation of McNealy's talk.
Agenda regulars know how to spot Gates-always in the
back corner, always flanked by a small Microsoft mafia. Sometimes he sits
with a portable computer on his lap, sifting through e-mail while
presumably following the speaker on the podium. More often than not,
though, he stands, the laptop cradled in his arm. That's part of the Gates
legend, having a mind so supple and so powerful that he can partition his
brain to "multitask"-that is, perform two or more tasks
simultaneously. Gates was surrounded by his minimafia during McNealy's
speech, but no computer, and he chose to stand. Elbows nudged seatmates,
chins pointed Gates's way, smiles graced faces-no laptop!
Shortly before they went onstage, Alsop suggested that
McNealy tone it down. Born in Washington, D.C., the son of a highly
regarded political journalist, Alsop was by nature the high-tech
equivalent of a policy wonk, preferring serious discussion to fireworks.
"Don't Moon the Ogre," Alsop had recently warned McNealy in a
column in Fortune.
McNealy, on the other hand, was the mischievous type, a
grown-up Wally Cleaver with the Beav's overbite and Eddie Haskell's
devilish spirit. His speaking style called to mind a ventriloquist not
particularly good at his craft. He constantly interrupted himself with
side-of-mouth sarcastic comments. When Alsop asked him to tone it down,
McNealy only rolled his eyes, mumbling something about mooning him
onstage. Dressed in worn jeans and a button-down dress shirt open at the
collar, his hair clipped uncharacteristically short, McNealy
self-consciously settled into the fireside throne. No one knew what to
expect.
McNealy didn't shy away from attacking Microsoft, but
neither did he throw in his usual offering of gratuitous Gates barbs.
Sure, he made passing reference to Microsoft as "the dark side"
and declared the company's product line unreliable, bloated, and
incompatible with other technologies. He ridiculed Windows NT, the
operating system on which Microsoft was staking its future, aimed at
higher-end customers but so crash prone that system managers derisively
nicknamed the resulting blank monitor the Blue Screen of Death. But he
aimed nothing at Gates personally.
Standing in a back corner, rocking back and forth from
toe to heel, Gates nattered underneath his breath: "That's not
true." "That's not true." "Yeah, like you know
anything." John Markoff, a San Francisco-based technology reporter
for The New York Times, was sitting near Gates-so close he half
figured the CEO's running commentary was for his benefit. Markoff marveled
at Gates's ability to bore in on McNealy with a hypnotic stare. "The
news was only a few hours old, yet he completely focused in on McNealy as
if nothing else was going on," Markoff said, shaking his head in
wonderment at such a creature. "His whole body language was 'Let me
at him.' "
Mitchell Kertzman walked away from McNealy's speech
chuckling to himself. His friend had performed well, the head of Sybase
told himself. He had landed jabs whenever Alsop had offered an opening,
but he had stayed away from the below-the-belt personal stuff. McNealy had
proved less controversial than usual, but he had been controversial. That
was McNealy: you could shoot him up with a serious tranquilizer, and he'd
still be more overamped than your average person on stimulants.
Kertzman was distracted from his reverie by the sound of
padding feet behind him. It was Gates. Kertzman and Gates had known each
other going on ten years, dating back to Kertzman's days running a
software start-up in Boston that wrote software tools exclusively for
Windows. The two occasionally talked at events like this one, but they
were polar opposites and hardly friends. The rap on Kertzman inside the
high-tech fraternity is that he's too nice-a playful dolphin swimming
amidst the sharks and killer whales. When Kertzman took over the reins at
Sybase, that put the two at odds-Sybase, once a comer in the industry, has
seen its star fall in recent years in no small part because of Microsoft.
But at the previous year's Agenda, Kertzman had delivered a speech chiding
his fellow execs for paying too much attention to besting Gates and too
little to innovation. And what is a trustworthy soul to Bill Gates if not
someone once within the Windows orbit who, though he had spun free of his
gravitational pull, now defended him?
"Let me ask you a question," Gates said
brusquely. No hello, no exchange of pleasantries. Just a question spit out
by a man anxious to get to the point. "Are all your developers and
all your customers switching to Java?" Java was the Sun product that
Scott McNealy had just been promoting so aggressively. It was a new
programming language that promised to let any computer talk to any other.
"No."
"Then why does fucking Scott McNealy say every
fucking programmer in the whole fucking world is using fucking Java?"
The two spoke for another twenty minutes. It was all
business, of course. Kertzman may be the king of schmooze, but with Gates
it's never anything but bits, bytes, and corporate strategy. Before that
afternoon, Kertzman had never observed so much as a worry line on Gates's
face in the dozen or so conversations he'd had with him over the years.
But now Gates's face was creased, his eyes small. Gates always fidgets as
if he's suffering from Tourette's syndrome, but now he was practically
twitching out of his clothes. Who could say how much of Gates's mood was
caused by McNealy and how much by the government? But when the two parted,
Kertzman shared this comforting thought with himself: even billionaires
have really bad days.
Microsoft's PR staff, citing security concerns, won't
say what accommodations Gates selects when he stays at the Phoenician.
Perhaps it was one of the Phoenician's Villa Suites, which go for $3,000
per night, including butler service, a private Jacuzzi, a full kitchen, a
fax machine, and a golf cart for getting around. To a man worth $40
billion, as Gates was in the fall of 1997, spending $9,000 for three
nights' accommodations is the equivalent of 24 cents to a couple with a
combined income of $100,000 a year. The fax machine beeps and chortles,
spitting out page after page of legal filings; the suite's three phone
lines twitch like emergency blinkers. Gates is a screamer even in ordinary
times, so on this day one imagines him yelling himself hoarse. Among the
decisions reached that night was that Gates should talk to the press.
The following day, it seemed that every time you caught
a glimpse of Gates he was off in a corner, talking with another big-name
reporter. He downplayed the significance of the federal suit, spinning it
as something hatched by a set of foes who couldn't compete in the
marketplace. Typical was his talk with Business Week's Steve Hamm.
"It's the way they play the game," he said of competitors such
as Sun. "By using lawyers. Fortunately, that has no effect on the
guys who come in to write software." When Gates wasn't granting an
interview, he was huddled with one or another member of the Microsoft
entourage.
The big show came that afternoon, when Gates and Alsop
took the stage. Gates, dressed in hand-tailored khakis and a madras shirt,
crossed his legs and draped an arm casually over the back of the wicker
throne. But strain was etched in the muscles of his jaw, obvious in the
clamped teeth of his gritted smile. Gates has been giving public talks
since almost the moment he dropped out of Harvard, in 1977, but in twenty
years of public speaking, his presentations have gone from laughable to
merely passable. Even those at Microsoft who talk of Gates as if he were
the Leonardo da Vinci of our time allow that he's not much on a stage. His
voice is a high-pitched whistle that teeters on the edge of whininess,
giving his talks a pleading, almost desperate sound. He speaks with a
forced enthusiasm, tinny and false, and exudes no warmth, humor, or
personality, despite hours of sessions with a speech coach. His one asset
on stage, other than his fame, is his ample memory. He never fails to
touch each of his talking points.
"I paid Janet Reno a pretty handsome sum to take
that action yesterday," Alsop joked after he and Gates had eased into
their seats for this year's annual chat, "so I'd really like to hear
your reaction." Of course Gates didn't laugh. He began defiantly: if
we decide it makes sense to integrate speech recognition software into
Windows, he said, or video capabilities, or anything else we deem
appropriate, we'll do that. He ridiculed the government for filing what he
deemed a "very strange case"-repeating the word
"strange" two more times-and blamed it on the political
pressures exerted by competitors. What if you're 100 percent right, asked
Alsop, but still your intransigence costs Microsoft dearly in the court of
public opinion? Gates, who doesn't understand politics, flashed Alsop, who
does, an uncomprehending look. "Maybe I didn't understand the
question," he said. The two have known each other since 1982, and are
friends after a fashion, but that's when Alsop-as he later described
it-"got all caught up in my underpants." Gates stared blankly as
Alsop struggled to regain his equilibrium. "It took me a while to
recover, and Bill isn't exactly socially adept, so he wouldn't know how to
help even if he was so inclined. That set the tone for the rest of the
talk," Alsop later recalled with a sigh.*
Gates revealed none of the emotion he had shown the
night before when he had run into Kertzman, but he displayed the same
petulance, especially when the topic turned to Sun. He said he thought
McNealy had looked "nervous" the day before. He declared Sun's
products "overpriced" and dismissed the industry's fascination
with Java as a "religious" thing. Inevitably, the conversation
kept doubling back to the Department of Justice; each time, Gates would
shrug the whole thing off. "Read the consent decree," he
brusquely told one inquisitor from the audience-you'll see.
Intel's Andy Grove got more than a little angry
listening to Gates. So closely linked are Microsoft and Intel, the
manufacturer of the microprocessors, or chips, that run Windows software,
that the two companies are often referred to as if one: the "Wintel
monopoly." Gates has helped make Grove a very wealthy man. But the
relationship between the two companies has always been complex and
multilayered, like a marriage between two very different people who stay
together for the sake of the kids. After Gates's speech, Grove could be
found sputtering in the corner. "He's acting like zis is nothing more
zan another contract dispute!" he said angrily to reporter after
reporter in his heavy Hungarian accent. "He doesn't see vhat it means
that zis is the government."
Grove had cause for worry. The computer industry was
divided into two sides. On one side were Intel, Microsoft, and two
subgroups of software vendors hitching their wagons to Windows: those
swimming in money and thus in love with Microsoft, and those equally flush
but still resentful because success meant goose-stepping to Microsoft's
orders. On the other side were the Internet browser manufacturer Netscape,
Larry Ellison's Oracle, IBM, Sun Microsystems, and a host of other
companies, large and small. So closely aligned were these companies, at
least in people's minds, that people had started referring to them jointly
as NOISE (Netscape, Oracle, IBM, Sun-and Everybody else). Suddenly
"everybody else" included the U.S. government. During those two
days at the Phoenician, there were high fives and knowing smiles when
allies passed each other in the halls. At the Thirsty Camel, they sipped
single-malt scotches and top-shelf bourbons between stinking puffs on $20
cigars, gleefully envisioning doomsday scenarios for the pencil-necked
mophead from Redmond.
As Gates flew home from Agenda, the list of forces that
had aligned against him was formidable. The U.S. Justice Department was
only one worry among many. Two weeks before Agenda, consumer advocate
Ralph Nader, a darling of the Left, had announced that he'd be hosting a
two-day conference in Washington, D.C., to investigate "perhaps the
most dangerous company in America today." Senator Orrin Hatch, a
darling of the Right, announced he'd be holding the first of what he
promised would be a series of hearings exploring Microsoft's domination of
the software industry. By the time the first jumbo shrimp had been dipped
in cocktail sauce at an Agenda party, at least a half-dozen state
attorneys general, spotting an issue sure to draw the TV cameras, had also
joined the hunt; by early 1998 their numbers would swell to more than
twenty-five. The European Commission, the arm of the European Union that
oversees legal disputes, announced that it was investigating Microsoft. So
did the Japanese government. Even several software trade associations,
which normally were cowed by Microsoft, jumped on the bandwagon.
Shortly after Reno announced she was reviving the
Justice Department's case against Microsoft, a longtime Microsoft employee
named Mike Murray sent an e-mail to select colleagues: What if there
really was a secret plot against Microsoft? What if Microsoft's foes
genuinely were in league with the government, the media, and others in a
conspiracy to take down Microsoft? What if foes such as Sun and Oracle
were covertly bankrolling everything from Ralph Nader's anti-Microsoft
jihad to Orrin Hatch's Senate investigation? The truth was far more
complicated than Murray made it out to be. From Microsoft's perspective,
NOISE may seem a cabal whose actions border on the illegal, but though
they meet regularly, they bicker and publicly step on one another's
strategies so often that they are akin to the sectarian leftists of the
1970s. Still, that didn't stop Murray, in a second e-mail message, from
fantasizing a sequel: Microsoft uncovers a smoking gun and destroys this
cabal of saboteurs by prosecuting them under federal racketeering laws.
At Agenda, Gates said that the government's case boils
down to a single word: Was Microsoft's inclusion of the Internet Explorer
browser in Windows 95 an "innovation" (as Microsoft claimed) or
the tying together of two distinct products (as the government contended)?
And he was right. Such is the arcane nature of antitrust law, an expensive
and complex debate over semantics that is strictly the province of
full-time practitioners. Even corporate attorneys at white-shoe law firms
shake their heads over its suffocating intricacies.
To read the charges the government has filed against
Microsoft is to learn that the government believes Microsoft is in
violation of the "essential facilities" doctrine. To look at
Microsoft from the parapets of those who've faced Microsoft over the
years, however, is to learn that Gates and Company are the kind who are
forever bending the rules yet have memorized Robert's, Hoyle, and other
arbiters of fair play so they can be the first to point an accusing finger
when a foe steps slightly out of line. To spend time with those who have
declared themselves Microsoft's victims (and also to watch the legal
proceedings play out while lurking in anti-Microsoft chat rooms, whose
participants are restrained by neither evidentiary rules nor good manners)
offers a more interesting vantage point-and one far more illuminating than
offered by the sundry legal filings in this case or in the broader case
the federal government filed seven months later. Indeed, the government's
twin cases against Microsoft are significant precisely because they shine
so bright a spotlight on the complaints filed by competitors against a
company that so unapologetically seeks to conquer and dominate.
The government's case against Microsoft is intriguing,
but mainly as a work of political theater starring a new set of players on
the national stage, wealthy and bright but politically inept. Robert Dole,
Jody Powell, Judge Robert Bork, and any number of ex-congressmen, former
officials, and high-powered Beltway players are all being remunerated
handsomely for playing bit roles in the plot to get Bill Gates or to
defend him, but influence peddlers for hire are nothing new. Far fresher
are the lords of high tech, these self-made tycoons who portray themselves
as driven only by the most noble impulses. There's the forty-year-old
retiree, impeccably dressed in casual elegance, tan, beatific, claiming
the money was never even a factor-yet not fifteen minutes later he reveals
that since he was a young man he had dreamed both of retiring by age
thirty and of owning a home so spectacular it would be worthy of a full
spread in Architectural Digest. As columnist Molly Ivins has said, anyone
who tells you the money's not important is worth at least a million
dollars.
A twentysomething wannabe mogul parrots, without irony,
sixties rhetoric about wanting to change the world. What's the product he
sells that has him thinking such noble thoughts? Software that more
effectively tracks visitors to a Web site.
So-and-so is a true visionary-you hear it time and
again-but by "visionary" is meant not a person who sees a more
just world or even someone who imagines a public park where now there is
just a garbage-strewn lot; he or she is a business executive who
recognizes that small pictures, not command lines, are the future of
computing. Bill Gates didn't think up the icon-driven technology that
allows a user to point and click on a garbage can to delete a file. The
wizards at Xerox PARC in Silicon Valley invented that breakthrough. Nor
was Gates the first to employ it in a mass-market product. That was Apple
Computer's doing. Yet ask Gates's well-paid PR handlers and his top
staffers to explain why they call him a visionary, and that's what they'll
tell you: he saw before others in the industry that the future was
point-and-click computing.
In August 1997, Newsweek foolishly hailed Gates
as someone who had "achieved an unprecedented, and still growing,
impact on the civilized world." On the other side of that equation,
Gates has been proclaimed the most dangerous man on this planet, comparing
unfavorably to Pol Pot and Saddam Hussein. In this context, the plot to
get Bill Gates takes on a noble air-the forces of good banding together to
rid the world of this evil. Web pages declare him the Devil incarnate and
Big Brother, the CEO of a company whose goal is nothing short of global
conquest. On this last point the critics are certainly onto something. In
recent years, Microsoft has entered a dizzying array of new areas: cable
television, publishing, banking, car sales, real estate, local
entertainment listings. What difference that might make, though, is
another matter. With alarm, people note that Gates is aiming to own both
halves of the information flow, both the means by which information is
disseminated and the information itself-what inside the computer industry
everyone calls simply "content." Yet does it really matter
whether the king of content is Gates, Michael Eisner of the Walt Disney
Company, or Gerald Levin of Time Warner? To most people, General Electric
is nothing more than a beneficent force that sells us lightbulbs and
ranges, but in fact it's a perennial Top Five company on the Fortune 500
list that owns NBC and several nuclear power plants. It manufactures
weapons of mass destruction and, as the country's largest mortgage lender,
carries the paper on more houses in the United States than any other
entity.
"You don't understand," a computer executive's
wife told John Seabrook of The New Yorker. "We talk about Bill
Gates every night at home. We think about Bill Gates all the time. It's
like Bill Gates lives with us." And that was in 1994, before the
World Wide Web and when Microsoft was one sixth the size of the $250
billion colossus it would become by 1998. Nowadays, it seems a
conversation in Silicon Valley can't go five minutes before Gates and
Microsoft are mentioned. Eyes blaze, storm clouds weigh heavily on brows,
sunny moods turn stormy. Esther Dyson, host of that other must-attend
computer conference, dubbed the disease "Bill Envy." "Just
about every guy in this business suffers from it," Dyson says.
"Bill is like the Rorschach blot of the industry. What people think
of him tells you more about them than it does about him."
At some point, Gates ceased to be simply a powerful
industry figure; he has infiltrated the world's dream life. "In every
moment of every day," wrote the creator of the "Bill Gates
Fountain of Dreams" Web page, "somewhere on the planet someone
is dreaming about Bill Gates." The faithful have been known to make
pilgrimages to the shrine, like the thirteen-year-old who flew from
Denmark to Seattle (his mother works as a flight attendant), hoping that
he'd be permitted to shake Gates's hand (he was). There are on-line news
groups such as alt.fan.bill.gates (sample posting from this sycophantic
news group: "Bill Gates is absolutely adorable! And those glasses . .
. ah, they are sexy. Anyone know a good site that has a good pic of
Bill?"), and you could take a Gates quiz at the "Team
Gates" Web site.
The Gateses, Bill and Melinda, have earnestly discussed
the importance of philanthropy with Regis and Kathie Lee. Barbara Walters
bathes Bill in pathos at the same time as she strips him of any
personality. Gates talks about his troubles with the government, Walters
looks on as if listening to a close friend opening up about the loss of a
loved one. Walters's eyes are watery and wide, lips tugged into a tight
frown, brow furrowed. Later, Gates gives her a long, steady, opaque look
after she has exclaimed, "You're the richest man in the world! How
does it feeeeel to have all that money?" He is a celebrity-the
world's richest man!-so when Walters's report is over and it's just her
and Hugh Downs talking in the 20/20 studio, she rushes to his defense. The
government has been awfully rough on him, she says with that dewy-eyed
look. It matters not what he did, just that he's successful. He's Madonna,
he's Michael Jackson, he's Michael Jordan. The whole thing calls to mind
"Doc's" profound words in Steinbeck's Cannery Row: We may
admire kindness and generosity, but it's greed and avarice that are the
traits of success, and we respect rich and successful people.
We invest the computer industry with so much meaning.
The PC is at the epicenter of our universe (wrote Wired magazine in
its maiden issue about the Digital Revolution: its "only parallel is
probably the discovery of fire"); its best-known figures are hailed
like Roman emperors. Fortune gushes over His Billness like a
swooning teenager ("with all due respect to the soul man James Brown,
Gates may be the hardest-working man in big business"); The New
Yorker chisels McNealy in stone, casting him as David up against this
Goliath in an article running under the headline "The Sun King."
At its core, the plot to get Bill Gates is a tale of
king-sized obsession among one-dimensional workaholics who'll do
practically anything to win. At best, it is harmless hero worship,
obscuring a far more interesting story residing between the lines. At
worst, it's another example of a culture so obsessed with fortune and fame
that those starring in a cautionary tale are instead cast as role models.
"Sometimes," sighs a woman named Nancy Stinnette, who has worked
as a PR manager at both Oracle and Sun, "I feel like all of us, we're
just pawns in this fight. Some very wealthy little boys are fighting each
other, and the rest of us are just their minions."