Pop!
Create the Perfect Pitch, Title, and Tagline for Anything
(Perigree Trade, 2009)

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers’ imaginations.

Tongue Fu! At School
30 Ways to Get Along with Teachers, Principals, Students and Parents
(paperback: Taylor Trade Publishing 2004)

This book is for educators that want to learn real-life responses to situations faced everyday in the classroom, on campus, in the front office, at extra-curricular activites, in staff meetings, PTA meetings, and district meetings.

This book is for educators that want to learn real-life responses to situations faced everyday in the classroom, on campus, in the front office, at extra-curricular activities, in staff meetings, PTA meetings, and district meetings.

The author, originator of Tongue Fu! (a trade-marked communication methodology for turning conflict into cooperation), doesn't waste time on theories that have no relevance in the real world. Readers will learn specific dialogue to help them: end arguments by focusing on solutions; persuade others to stop, listen, and see their point of view; handle hassles with humor; communicate with helpful language; keep emotions under control; and turn resentment into rapport so that people have the incentive to get along.

Take the Bully by the Horns
Stop Unethical, Uncooperative, or Unpleasant People from Running and Ruining Your Life
(St. Martin's Griffin, 2003)
(hardcover: St. Martin's Press, 2002)

How often have you wished you knew how to defuse the difficult people who wreak havoc on your life? Whether it's a neighbor who keeps disturbing your peace, an employer who manipulates you into unpaid overtime, a spouse who criticizes and controls your every move, a colleague who uses scare tactics to intimidate you, or a student who teases your child without mercy, Take the Bully by the Horns will give you real-life strategies stop people from taking advantage of you, including how to:

* Adopt a "don't you dare" attitude
* Refuse to play The Blame-Shame Game
* Beat em to the punch...line
* Stop paying the price of nice
* Put all kidding aside
* Act on your anger instead of suffering in silence
* Savior Self from martyrs and guilt-mongers
* Not be victimized by crazy-making Jekyll/Hyde personalities
* Adopt the Clarity Rules and Rights

With these tools, you can take back your peace of mind and your sanity. The bold suggestions in Take the Bully by the Horns will show you once and for all how to convince unfair or unkind relatives, co-workers, customers, or strangers to either behave cooperatively or leave you alone.

ConZentrate
Get Focused and Pay Attention--When Life Is Filled with Pressures, Distractions, and Multiple Priorities
(paperback St. Martin's Griffin, 2001)
(hardcover St. Martins Press, 2000)

ConZentrate, Despite Distractions, Pressure, and Multiple Priorities, is the first book to guide readers in facilitating and focusing their energy so that they can pay better attention to the issues of the moment. Through 35 clear and practical steps, Sam Horn shows each person how to finish a task while the world around them goes haywire. She also profiles how to organize one's home life so it doesn't become a madhouse; and, make straightforward, solid decisions when too many distractions clutter one's vision.

ConZentrate covers such topics as:

• Putting procrastination behind you *Avoiding the "wandering mind"

• Dealing with Attention Deficit Disorder

• Keeping it together when your world is falling apart

• Focusing on organizing things, not agonizing over them

Sam Horn is the president of Action Seminars. She has given workshops to over 350,000 people in over 50 cities around the country, and was the top-rated speaker at both the 1996 and 1998 International Platform Association Convention. She is one of the most accomplished public speakers today, and through dealing with her busy life and schedule, she has discovered the method to the madness of staying focused while juggling a hectic, nonstop pace.

Tongue Fu!
(St. Martins Press, 1996)

Do you suffer from "I should have said" syndrome? Would you like to know how to continue to be kind -- when other people aren't?

This book is full of fun, real-life ideas you can use immediately to think on your feet (and seat!) so you resolve sensitive situations constructively instead of thinking of the perfect response -- on the way home.

With Tongue Fu! readers can learn how to conduct themselves with confidence so that they can prevent and diffuse verbal attacks, learn how to gracefully exit an argument, how to use silence to your advantage, how to be pleasantly unpleasant, and much more. Never again need readers have a mental meltdown or feel powerless in the face of aggression.

What's Holding You Back?
(Griffin Trade, 2000)

What’s Holding You Back? is a valuable and powerful book For anyone who wants to move through life with courage, serenity, confidence, and strength-no matter what. You can begin using the wisdom and advice immediately and learn how to: walk into a room full of strangers and turn them into friends; turn mistakes into lessons instead of failures; go places alone and have fun instead of being intimidated; spring free from the comparison trap. With Sam Horn's down-to-earth advice, amusing anecdotes, and no-nonsense wisdom, this valuable guide will benefit you right away.